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My VO Boss Appearance

December 19, 2018 by Tanya Rich

My VO Boss Appearance

How I became a Special Guest Podcast Host

Tanya Rich: VO Boss. Got a nice to ring to it, hasn’t it?

It’s almost as if Her Majesty the Queen has prematurely bestowed on me a splendid new title in her New Year’s honours list!

As you can probably tell as I write this, we’re inching excitedly towards Christmas – and from VO Boss, I got a lovely present: to be a special guest host on the VO Boss podcast. It’s produced in the US and is designed to help voice-over talent develop their careers through Business Owner Strategies and Success (BOSS).

We (me and regular hosts Anne Ganguzza and Gabby Nistico) had a great laugh, nattering about my 30+ years in the voice-over industry and how my unique training techniques got me to where I am today.

Guess what the only thing that was missing from our ipDTL, three-way chinwag was. Yes, that’s right, a gorgeous box of chocs and a nice bottle of red. Well, maybe Father Christmas will bring me those in a few days, who knows?!

Hope you enjoy the podcast, have a very merry Christmas and have a great start to 2019.

Finally, if you like what you hear in the podcast, I’d love to hear from you. Whether that’s this year or the next. Feel free to email me here.

You can listen to VO Boss (with me) over on Spotify. It’s been running weekly since May 2017, what an incredible resource for you to dig into! But before you do that, why not take a listen to my podcast Tanya Talks. I fearlessly dive into the hottest topics in voiceover, expect it to get a bit spicy! I interview industry greats such as Corey Dissin, Kate Harbour and Voiceover Man himself – Peter Dickson.

It’s OK, I’m on VO-cation

November 26, 2018 by Tanya Rich

It’s OK, I’m on VO-cation

It’s late November. And I’m leaving on a jet plane. Next month some time, I’ll be back again.

Yes, my gorgeous husband and I are on our way to sunnier climes for fun times.

We’ve packed the usual: sunglasses, sun hats (see left for me modelling mine) sunscreen, aftersun, sun this, sun that. You know, all the sunshine gear. Plus we’ve also packed the typical: sun microphone, sun headphones and sun Macbook.

At this point, you’re probably thinking: ‘hang on, Tanya – are you still a wee bit giddy from all the fun of Vox 2018 (the annual UK Voiceover get together)? Why are you talking about your voiceover equipment as though you’ve already got heatstroke?’

Well, dear reader, the truth is that as someone who’s been a professional voiceover for more than 30 years, I’m always beach body ready, poised to quench the creative thirst of any coy copywriter by making their words SHINE. You see, like the sun never stops shining, I never stop voicing. So even when I’m abroad and my clients come calling (or emailing), it’s ok because…

I’m on a Voiceover Holiday… a VO-cation.

That’s right, VO-cation. My job – my love – my calling.

My other love and husband completely gets this. We have this away-working arrangement, you see. Picture the scene:

”Darling, it’s rather warm. Shall we rustle up something on ice? What do you fancy?”

”Yes, please. Something smooth and fruity?”

”Oooh, I say, you’re such a tease!”

And so I slip away from the late-twenties temperatures of the poolside into the air-conditioned cool of our villa. In the time it takes for me to slice some fruit, crush some ice, bounce it around in a silver tumbler like Tom Cruise in Cocktail, and pour it through a sieve, topping it off with a colourful umbrella, well… I’ve also managed to waltz into our walk-in wardrobe, packed with soft furnishings, to whisper a few lines for say, a luxury breaks brand, a popular drinks company, or a firm that makes solar panels.

So, yes I love my holidays. I love creative beverages. And I love telling stories for my valued clients.

It’s my job. My love – my calling.

And it’s ok, because I’m on VO-cation.

Wish you were here, too? Email me.

Love, T xxx

Let’s talk about branding!

March 19, 2018 by Tanya Rich

Let’s talk about branding: after more than 30 years in the voiceover industry, I recently took professional advice and decided that it was time for a rebrand.

Time for a fresh look, time to adapt to technological change, and time to export my broad voiceover skills into new countries and markets.

When I started voicing in the 1980s, there was no such thing as a website. There were the Yellow Pages and business cards, certainly, but not much in the way of personal branding. And definitely no personal studios, computers, mobile phones, and no work-from-home culture. I generated most of my clients through face-to-face relationships, friendly phone calls, and – fittingly – word of mouth.

So you might be asking: why rebrand when you’re already an established British female voice over artist with an extensive CV and a track record of working with big brands? Well, many reasons. But here are the main ones:

To express value

For any business, how you present yourself to the world through your branding speaks volumes about how you value yourself professionally. It also impacts how you want to be perceived by prospective clients. I wanted to visually express the quality of my broad vocal skills and voiceover ‘heritage’. I also wanted to enhance that visual message with a strong positioning statement. The resulting logo was a Romanesque black font (Cinzel), with its pillar-like ‘T’ and flourishing ‘R’. A classic white background and a decorative royal purple crown (to play off my surname).

The slogan: (”Rich in Experience, Expertise & Excellence™”). This became the written extension of the logo, telling clients exactly what I deliver to them.

To be on trend

Brand identities, just like clothing fashions and voiceover styles, change over time. Just look at how Google, Ford, Pepsi, Apple and ITV’s logos have evolved over the decades. I therefore wanted my new branding to be modern, different, authentic to me, and evoke quality. That’s why the logo doesn’t have a microphone, speech bubble, or other voiceover-related icons. For me, the absence of such an icon is unique. It also says: ‘I’m comfortable that my art will do the talking’. A VO icon is also pretty moot, when the words ‘voice over’ underneath the logo do the job!

Future-proofing

Change is inevitable. Businesses have to move with the times. For me, a new logo, website, business cards and social media presence would create a talking point. It would also help me re-establish relationships with past clients as well as attract new ones. In the age of the worldwide web and global voiceover industry, my new brand became a springboard to new opportunities. And I’m pleased to say the new look is already paying off.

Personal Investment

Any accountant will tell you that rebranding comes under ‘marketing and promotions’. This means that logos, websites, social media banners and design consultancy are all a tax deductible expense. But the benefits go further than just reducing your tax bill.

My new brand identity allows me to stay fresh and relevant in an ever-changing industry. It gives me a new sense of purpose and personal pride. It has helped me redefine what I stand for and who I want to work with. And while the design (in some ways) is a nod to my professional past, it’s also a deliberate investment in my future.

If you’d like to take your brand into the future with a versatile voice of experience, I’d love to hear from you.

My VO Boss Appearance

My VO Boss Appearance

How I became a Special Guest Podcast Host

It’s OK, I’m on VO-cation

It’s OK, I’m on VO-cation

I’m on a Voiceover Holiday… a VO-cation.

Let’s talk about branding!

To express value

To be on trend

Future-proofing

Personal Investment

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